Join some of the most influential people in the world and learn NLP!
The AJR International Academy of NLP trains to the highest standard and meets the NLP Association of NLP training standards.
Most people are DOING what they have to DO to have what they want to HAVE so they can be who they want to BE.
NLP will teach you that you can be who you want to BE so you can do what you want to DO so you can have what you want to HAVE.
Ready to Break Through?
Unlock the Power of NLP and Transform Your Life — Starting Now
This is your moment.
That deep inner knowing you’ve felt — that you’re meant for more — is right.
You were never meant to play small, stay stuck, or live on autopilot.
You were born to lead, create, and achieve extraordinary things.
And
NLP is the
fastest, most powerful path to make that happen.
If You’re Feeling...
🚫 Held back by hesitation, fear, or self-doubt
🚫 Stuck in the same cycles, no matter how hard you work
🚫 Tired of being almost-there — but never quite breaking through
🚫 Frustrated watching others succeed while you stay invisible
Then it’s time to change the game.
Because here’s the truth:
It’s not your talent, your skills, or your hustle that’s holding you back.
It’s the unconscious patterns running your mind.
And NLP (Neuro-Linguistic Programming) gives you the keys to unlock the mindset, confidence, and unstoppable action you’ve been searching for.
NLP: The Ultimate Advantage of Driven Professionals and Coaches
World-changers like Tony Robbins, Oprah Winfrey, and Russell Brand have all tapped into NLP to master their minds — and transform their worlds.
Now it’s your turn.
Through the NLP Practitioner Certification Training, you will:
✅ Smash self-limiting beliefs that sabotage success
✅ Reprogram fear, procrastination, and perfectionism
✅ Take bold, decisive action toward your goals
✅ Build unstoppable confidence and resilience
✅ Connect instantly and authentically with others
✅ Shift from problems to solutions — in seconds
✅ Create the mindset for unstoppable success
In short: You’ll learn how to think, feel, and act like a peak performer.
No more hesitation. No more holding back. No more playing small.
Here’s What’s Waiting for You Inside:
🎯
"30 Days to NLP" by Dr. Heidi Heron & Laureli Blythe — prime your mind before the course even begins
🎯
Complete NLP Practitioner Manual — your personal success blueprint
🎯
Two Private Post-Course Coaching Sessions — personalised guidance to accelerate your results
🎯
Access to the AJR NLP Graduates Hub — stay connected, sharpen skills, keep growing
🎯
Membership to the AJR NLP Facebook Community — your tribe for support, wins, and breakthroughs
🎯
Two Group Supervision Sessions — expert feedback to deepen your mastery
🎯
Internationally Recognised Certification — unlock new opportunities worldwide
🎯
Flexible Payment Options — Payment Plans + Afterpay available
PLUS:
One of your training days is held in a
unique, transformative location designed to supercharge your breakthrough experience!
Imagine Just 7 Days From Now...
✨ Fear is no longer your master — you are.
✨ You make powerful decisions — quickly, confidently.
✨ You magnetise opportunities and relationships effortlessly.
✨ You finally feel free to be, do, and have everything you desire.
That’s the power of NLP.
That’s the power waiting inside you.
This Is Your Invitation:
👉 If you're ready to stop hesitating and start dominating your path...
👉 If you're ready to lead, coach, and create extraordinary success...
👉 If you're ready to finally become the version of yourself you know you were meant to be...
Then NOW is your time.
🌟 Seats are limited — to ensure an elite, high-impact learning experience.
🌟
Our next intake is filling fast — and once it’s full, it’s gone.
Don’t wait, Don’t hesitate, Take control.
What can NLP do for you?
✔️
Break free from old habits that no longer serve you — and install powerful new ones that support your success
✔️
Reprogram limiting beliefs and negative thinking into a mindset wired for growth
✔️
Achieve your goals with greater clarity, confidence, and consistency
✔️
Build genuine confidence and deep-rooted self-worth
✔️
Strengthen your emotional state to feel calm, in control, and focused — no matter the situation
✔️
Improve communication with clients, colleagues, loved ones — and especially your children
✔️
Increase your impact as a coach, leader or professional by mastering influence and empathy
✔️
Boost your sales and performance by aligning your language and mindset
✔️
Enhance your physical and mental wellbeing through emotional mastery
✔️
Experience parenting wins through conscious, connected communication
✔️
Step into your next level of personal and professional success
NLP equips you with the tools to not just create change — but to become the driving force behind it
Adam J. Rice: Transforming Lives Through NLP Expertise
Adam J. Rice is a leading expert in Neuro-Linguistic Programming (NLP) and mental health, with a passion for helping people create real, lasting change — both personally and professionally.
Since completing his NLP training in 2016, Adam has had the privilege of coaching alongside two of the world’s most highly regarded NLP Masters, Heidi Heron and Laureli Blythe, both in Sydney and Singapore.
In addition to his NLP expertise, Adam is a Credentialed Mental Health Clinician with over a decade of experience in private practice, having founded and directed AJR Coaching & Training Collective Pty Ltd, the umbrella for AJR Counselling, Coaching & Consulting and the AJR International Academy of NLP.
What sets Adam apart is his deep belief in the life-changing power of NLP — not just in business, but in everyday life. After witnessing its profound impact on his own journey, he ensured that both of his daughters were also trained in NLP, creating a dynamic family team dedicated to making learning transformational, practical, and, most importantly, fun.
Adam regularly teaches across Australia’s Central Coast and in Switzerland, bringing his signature warmth, real-world insights, and empowering approach to every course he delivers.
His philosophy is simple:
"If only they taught this at school, I believe we would see lower anxiety, greater achievement, and a world where people truly know how to communicate with each other."
Adam is a Certified NLP Trainer and a Clinical Member of the NLP Association of Australia. Committed to professional excellence, he actively participates in ongoing professional development, ensuring his students and clients benefit from the most current advancements in NLP and mental health practices.
What is NLP?
Your Mind is the Master Key — NLP Shows You How to Use It
Most people go through life thinking their brain is in charge — but the truth is, it’s not.
Your
brain is the hardware… but your
mind?
That’s the operating system.
And here’s the game-changer:
When you change your thinking, you change your brain. Literally!
This is the science of
neuroplasticity — and it’s at the core of what makes
Neuro-Linguistic Programming (NLP) so powerful.
Rewire Your Brain. Redesign Your Future.
Whether you're a high-performing coach, a growth-driven professional, or someone who's simply done playing small, NLP gives you the tools to upgrade your life from the inside out.
You’ll learn how to:
- Take conscious control of your emotional states and thought patterns
- Override self-sabotaging habits, fears, and limiting beliefs
- Influence outcomes by mastering the way you communicate
- Activate clarity, confidence, and calm in high-stakes situations
- Decode your own unconscious programming — and rewrite it on your terms
Why NLP? Because Insight Alone Isn't Enough — You Need Integration
Have you ever caught yourself asking,
"Why do I do that?"
The answer lies in the unconscious patterns running your life — often without your permission.
NLP gives you the
framework, the
language, and the
strategies to not only uncover those patterns…
But to
transform them — fast, sustainably, and for good.
It’s the modality used by top-level leaders, elite athletes, global influencers, and industry-shaping entrepreneurs to elevate their mindset, performance, and impact.
Master the Language of the Mind — and Open the Sky of Success
When you train in NLP, you’re not just learning techniques —
You’re gaining a system for
total transformation:
🧠 Mindset
💬 Communication
🚀 Behaviour
🧩 Identity
You’ll be able to see beneath the surface of human behaviour — your own and others’ — and learn how to influence, lead, and connect at the deepest level.
Because when you understand the structure of thinking, you can change anything.
This Is for the Driven. The Bold. The Ready.
If you’re ready to think differently, lead powerfully, and live intentionally —
NLP is your next move.
Your mind is already powerful.
We’ll show you how to
harness it with precision — to create a life and career on your terms.
Take bold action
Think like a leader
Live with clarity
Train in NLP
NLP Testimonials
"My first experience of NLP was when some of my friends and mental health colleagues (including Adam) were completing some NLP courses and trainings in Sydney, many year ago. I didn’t really understand what it was they were doing but I could just see and feel that things were different about them and they had an air of confidence and acceptance that I was keen to experience for myself.
I went along to a weekend “taster” and was immediately hooked. NLP was amazing! Very quickly I could see how these processes could completely change my life and also the relationships I had with my loved ones. I learnt how to communicate more effectively, how to be a better therapist, how to “read” other people more accurately and how to manage myself, by removing unhelpful past patterns and beliefs, that were holding me back or getting in the way of me creating the future I wanted.
I have attended NLP sessions and trainings with Adam and hosted by Adam and he is an amazing NLP practitioner and coach. His passion and enthusiasm for NLP are evident and I look forward to attending future workshops and trainings held by the AJR International Academy of NLP. "
Pip Blackley - Credentialed Nurse/Psychotherapist/NLP Master Practitioner
"I first had an NLP session with Adam in 2018 when I was holding a lot of anxiety about surgery that I needed to have and had been putting off for a long time. The session supported me to put things into perspective and manage both the surgery and recovery from a place of strength and calmness.
Another year on, I went back to Adam to work on this feeling of being trapped that had sat with me since childhood. Adam took me through various techniques and what I was absolutely not expecting was that I had a physical reaction with my breathing. I had my first (diagnosed as) asthma attack when i was 17 and from then until that session, at the age of 47, I had used preventers and Ventolin on a daily basis. I can't fully explain it but something that we were able to work through during that session resolved my asthma and I no longer require any medication. I go to see Adam when I recognise that there is something I need to work on and always have amazing results."
Zona Gabriel
"I started seeing Adam to help address my anxiety condition that had become chronic and complex. Adam coached me using NLP to help me address the key triggers and management of my condition which has allowed me to regain control my life. I have been able to live full and rewarding life now which isn’t controlled by my anxiety. It has allowed me to succeed in both my personal and work life, I am now able to work in a way that is not governed by anxiety but rather just a strong work ethic. I have had different treatments before for my anxiety and found that NLP coaching has made a huge difference. I am now feeling confident and my life is moving in the right decision."
Nick Jones
Contact Us
Book a call today to see how NLP can help you.